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PAIN POINTS
High cost, difficult to write off, low efficiency, channel rebate fees are withheld, unable to reach the terminal and consumers effectively
Fake and shoddy are serious and affect brand reputation
There will be fake and shoddy products in the market, piracy is serious, seriously affecting the brand reputationTechnology changes quickly and customer connections are needed
Technology is updated quickly, and users need to get relevant information and information about products in the first time, and they need to establish contacts. Industrial products generally need maintenance and after-sales service, and end users generally respond to after-sales difficulties under the previous systemWeak channel control and poor information feedback
There are many enterprises in each market segment, the good and bad are mixed, the brand concentration is low, the enterprises do not build a digital platform, the channel control is weak, basically use the channel of agents to expand customers, the user information is mastered the channel, can not directly reach the direct usersThe marketing strategy is traditional and the effect is poor
The marketing strategy is single and traditional, the marketing resource channel is retained, the key person cannot be reached, and the promotion effect is poor