PAIN POINTS
High cost·Difficult to write off·Low efficiency,channel rebate fees are withheld, unable to reach the terminal and consumers effectively.
Fake goods cause safety hazards and affect brand reputation
Fake goods are rampant in the auto parts industry, counterfeit and imitation auto parts disrupt the market, damage the corporate brand image, and pose great safety hazards to car owners.Traditional anti-counterfeiting efficiency is low and traceability is difficult
Traditional anti-counterfeiting steps are cumbersome, the query rate is low, consumer information cannot be obtained, and the production and circulation of accessory products have many levels, making it difficult to trace.Digital management is not sound, data is chaotic
Without the support of a digital system platform, it is impossible to accurately grasp the marketing data of dealers, and dealers stray goods and price, which brings great challenges to brand channel control.